Velour New York was founded in 2019 with a simple dream: to create clothing that feels as good as it looks, and to build a brand that speaks to individuality, creativity, and culture.
What started as a vision has grown into a community. Each piece is designed with care, focusing on fabric, fit, and detail, so that what you wear becomes more than clothing; it becomes an expression of who you are.
Velour New York is about confidence, comfort, and authenticity. From New York City to wherever our pieces travel, we are proud to represent freedom of style and the beauty of self-expression.
Take a look behind the scenes of our latest product launch.
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